"As 20,000 outdoor retailers gather in Salt Lake City on August 3 for the first day of their annual trade show, Africa’s deadliest predator will be equally busy as it stalks and kills 2,000 children in geographically distant regions.

Humanitarian agency World Vision and its partner Insect Shield are urging attendees at this year’s Outdoor Retailer Show to visit the 'Africa’s Deadliest Predators' exhibit and participate in a corporate cause campaign to end malaria."